Question:
The small bottle market is characterized predominantly by spring water, although both Coke and Pepsi see a mass marketing potential for manufactured waterideas?

Answer: On a regular basis, the media reports cases of contamination and pollution of our municipal water sources. Water quality varies from city to city, street to street and tap to tap. Inconsistencies in tap water also come from chlorination, which kills bacteria in water but can produce trihalomethanes (THMs) when it interacts with organic matter in water. THMs have been found to be carcinogenic. Even the delivery system that brings our tap water from the reservoir to our glasses has been found to contain lead, copper, radon and other contaminants that can cause everything from severe headaches to cancer. Water awareness is becoming part of our daily culture.

Are you prepared waterwise for Y2K? Although no one really knows how bad it will be and experts are divided on the duration of the problems once they begin, one thing everyone agrees on is that there will be a disruption in the usual flow of services and supplies. It would be waterwise to stock ample water for thirty days. The stockpiling we are already observing will lead to an increase in demand for staple goods towards the end of 1999.