Question:
Bottled Water: Pure Drink or Pure Hype? While bottled water marketing conveys images of purity, inadequate regulations offer no assurance.

Answer: NRDC's study included testing of more than 1,000 bottles of 103 brands of bottled water. While most of the tested waters were found to be of high quality, some brands were contaminated: about one-third of the waters tested contained levels of contamination -- including synthetic organic chemicals, bacteria, and arsenic -- in at least one sample that exceeded allowable limits under either state or bottled water industry standards or guidelines.

A key NRDC finding is that bottled water regulations are inadequate to assure consumers of either purity or safety, although both the federal government and the states have bottled water safety programs. At the national level, the Food and Drug Administration is responsible for bottled water safety, but the FDA's rules completely exempt waters that are packaged and sold within the same state, which account for between 60 and 70 percent of all bottled water sold in the United States (roughly one out of five states don't regulate these waters either). The FDA also exempts carbonated water and seltzer, and fewer than half of the states require carbonated waters to meet their own bottled water standards.